Let's build
awesome sh*t
together…

We design strategic marketing programs and brand experiences for early stage brands and corporate innovation projects.

austro

Clients

We’re proud of our friends

Services

​CMO, lead strategist, creative advisor, or marketing mercenary

Brand and Product Strategy

Developing unique messaging, defensible market position, and innovative go-to-market frameworks for new brands and products

Copywriting and Content Strategy

Creating processes for branded copy and content that highlight creativity, originality, and strengths

Brand Events and Experiences

Designing IRL and virtual campaigns and experiences that share your brand story with target audiences, influencers, and media outlets

Content and Asset Production

Concepting, writing, producing, and placing branded assets that clearly position and creatively express your brand

Media and Investor Relations

Ensuring that every opportunity to tell your story is clearly presented and understood for media, industry, and investors

Customer
Insights

Bringing the voice of the user to the product development process through qualitative and quantitative pressure testing

Work

A wide range of organizations, teams, budgets, and verticals

Venture
and early stage

Silk Labs

Silk Labs needed to launch their AI-enabled vision for a connected home future. S2 brought the Silk brand to life with strategic assets, content, events, partnerships, and venture strategy. Acquired by Apple in 2018.

visva

S2 rebranded, reworked, and reintroduced visva’s unique machine learning driven “Super Social Network” for the next generation of content creators and community and civic engagement leaders. visva matches by taking into account contextual data, intent, and sentiment, or “Vibe”.

SIMPLETV

Simple.TV

S2 introduced Simple.TV, a new OTT brand in live and recorded television content, and paved the way for the world of streaming content. Won the International Consumer Electronics Show (CES) Best of Show in 2012.

Corporate innovation

LG Silicon Valley Labs

LG looked to determine market viability and launch an offshoot R&D product called Acanvas. S2 drove strategic insights, brand assets, content marketing, content partnerships, and venture fundraising in the US. Acquired by LG in 2017.

MOZILLA

Mozilla

Mozilla aimed to unlock content around the world from regulation and distribution roadblocks. S2 created a new brand for their Firefox-powered casting platform. Demoed at Disney’s 2015 Innovation Day with a hacked version of Disney+.

Brand events
and experiences

SXSW Hardware House

The official consumer electronics showcase at SXSW, S2 curated and hosted featured content and product demos from such partners as Amazon, b8ta, Fast Company, Foxconn, L’Oreal, Silicon Labs, and others. Ran from 2013 - 2018.

YOUTUBE

Google / YouTube

YouTube wanted to own downtown Austin during the South by Southwest Music Festival. S2 branded an entire building in their signature red, creating a place for musicians to gather, perform, and interact with YouTube services. 2014 to 2018.

Process

​Full stack and agile marketing. Applied. Trust the process!

Onboarding & ideation

Corporate, brand, and product goals dictate timeline, budget, audience, and expectations.

Research & strategy

Inputs such as market conditions, resources, opportunities, blockers, and testing inform a solid strategy.

Onboarding & ideation

Corporate, brand, and product goals dictate timeline, budget, audience, and expectations.

Research & strategy

Inputs such as market conditions, resources, opportunities, blockers, and testing inform a solid strategy.

Execution &
evaluation

Strategic content, activations, partnerships, and progress are measured and iterated upon.

Execution &
evaluation

Strategic content, activations, partnerships, and progress are measured and iterated upon.