Tag Archives: Pogoplug
Posted by Jeremy Toeman and Greg Franzese
Broadcast Interviews Held: 7
Number of Clubs We Talked Our Way In: 6
Number of Articles Published Mentioning S2 Clients: 199 (and counting)
Alcoholic Beverages Consumed: 94
Press Briefings Conducted: 343
International Articles Posted: 7
USA Today Video Interviews Delivered: 2
Number of Cigars Smoked: 4
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Total Hours of Media Training Provided To Clients: 53
Impressions Delivered: Millions
Number of Miles Walked: 129
Times We Ate Reese’s instead of Dinner: 3
Number of Colds Caught: 1.5
Number of Business Cards Collected: 384
Number of Filets ordered: 1
Posted by Jeremy Toeman and Greg Franzese
Special shout outs to two Stage Two clients – Orbotix and Pogoplug – who feature prominently in a new Wall Street Journal article from CES. Lizette Chapman writes a strong piece that focuses on tech start ups showcasing their products at the Las Vegas trade show. Quoting at length from the article:
[Orbotix] like so many of the 3,000 others exhibiting here, is launching – at no small expense to his company or his investors.
“This is the show. Everyone’s here,” said Paul Berberian, CEO of Orbotix Inc., a Boulder, Colo.-based company that makes a robotic orb that you control with your iPhone.
Not too far away, Cloud Engines Inc. CEO Daniel Putterman also had chosen CES to launch his company’s new product. Founded in 2007 and employing 40, the San Francisco-based company is exhibiting its personal cloud device, Pogoplug, at Sony’s booth and at ShowStoppers, a press and analyst schmoozefest.
“We could have spent millions of dollars to have a booth here, depending on size and location,” he said, barely audible amid the noise emanating from the blogger’s lounge in the Las Vegas Convention Center’s South Hall. Putterman said his company, which raised a $15 million Series B round from the Foundry Group, Softbank Capital and Morgan Stanley Alternative Investment Partners in December, will ultimately spend in the tens of thousands.
“We’re a small company, so when we spend money on marketing and education, we want to make sure it’s worth it.”
Congrats to Orbotix and Pogoplug for rising above the noise at CES this year!
We are thrilled to work with some of the most exciting companies in the consumer electronics space. Their innovation and passion inspires us to deliver incredible results on a daily basis. Please help us nominate some amazing technologies for the Crunchie Awards. It’s fast, free and only takes two clicks. Just click on the links below and you’re done!
Redux: Best Time Sink Application
Clicker: Best Internet Application
Worldmate: Best Mobile Application
NudgeMail: Best Bootstrapped Startup (For the record, Nudge has raised exactly $0. We’ve all been skipping meals to help finance our favorite email based reminder system. Share some Crunchie love here, people, the intern looks sickly.)
Tynt: Best Enterprise
At Showstoppers, during this year’s CES, Pogoplug announced that soon users could stream all their digital media to their televisions through their Xbox 360 or PS3 using the Pogoplug system. Today this feature, along with enhanced data backup, goes live.
Starting today, your Xbox 360 or PS3 automatically sees Pogoplug connected drives you’ve chosen for this feature and the contents of other shared Pogoplugs. This means you can not only stream your videos from your hard drive on to your television, but you can also stream home videos of family and friends in the same way, no matter where the videos are in the world–provided they have given you access to the drive. Music and photos stream equally well.
Active Copy, the Pogoplug backup feature, is also being enhanced today. Active Copy enables users to backup folders on their computer to a Pogoplug connected drive. Whenever new files are added, or changes are made to an existing file within the Active Copy enabled folder, these files are automatically copied to a chosen destination folder. With today’s enhancements, users can also use Active Copy to automatically backup key files from one Pogoplug to another off-site Pogoplug, for additional safety and redundancy.
Both features came from user requests and both update to all Pogoplugs (first and second generation) worldwide through an automatic firmware upgrade today.
Coverage so far: