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Nov 01

Posted by TeamS2

Posted in Apps, Blogroll, Clients, Events, Press, Stage Two

Red Karaoke upgrades iPhone, iPad and Android devices into a portable karaoke machine!

Singers of the world unite! Today, our client, Red Karaoke, launched their awesome new mobile application for iPhone, iPad, and Android devices, further cementing them as the international, online, karaoke kings that they are. The app turns your device into a karaoke machine with a library of over 45,000 songs. Queued music and scrolling lyrics show you what’s next while the camera allows you to easily record and share your karaoke performances. It’s pretty sweet!

Miguel walks us through Red Karaoke

Last week, we had some special guests over to the (still) new office for a sneak preview of the app with Red Karaoke’s CEO and founder, Miguel A. Diez Ferreira.

Red Karaoke's new Home Page

Fact- The word “karaoke” or “empty orchestra” comes from the Japanese word for “empty” (kara) plus the first part of the word “orchestra.” But, hooked up to the stereo via HDMI or even mirrored via AppleTV, the Red Karaoke app makes it seem like the orchestra is anything but empty.

Most everyone took a turn at singing their favorite karaoke classics including “Hotel California”, “Piano Man,” and more… Of course, the whole gang chimed in on “Piano Man.” La-di-da-di-di-da…

So if you like karaoke, go try out Red Karaoke for yourself. You won’t regret it!

The announcement was made via PR Web and the Red Karaoke Blog.

Hot off the presses-
The Next Web

Aug 31

Posted by TeamS2

Posted in Stage Two

Stage Two Is Adding An Account Manager To The Team!

We are looking for a PR Account Manager with four to six years of media-relations experience to join our hip, fun team of tech marketing and PR professionals. The best candidate will be someone who knows both tech bloggers and tech lifestyle journalists who cover the consumer electronics and consumer web space. Bonus points if you know apps, mobile tech and smart TV. You will be managing accounts, liaising with clients, launching products, creating press strategies, and schmoozing with journalists. Sounds like fun? It is.

Stage Two is a small group of industry-insiders, wizened tech masters and pop-culture junkies who know how to maintain a proper work/life balance. Whether it’s ending the day early to catch the hottest blockbuster, or drinking scotch with a client at one of our many local watering holes, we play as hard as we work and do great things for all of our clients.


  • Able to work within dynamic start-up environment
  • Fast learner and self-starting with impeccable organizational skills
  • Can manage and prioritize the needs of multiple client relationships simultaneously
  • Extremely strong communications skills, especially written
  • Good understanding of consumer technology (video, mobile, etc) with a genuine interest in new trends in tech, media, and culture
  • Decent grasp of new media, including some contacts with bloggers and social network influencers
  • Confident and articulate
  • Brilliantly creative


  • See above, and…
  • Coordinating media lists and event logistics
  • Monitoring client and industry press
  • Conceive, develop, and implement influencer-marketing strategies for clients
  • Build and nurture relationships with key bloggers, industry influencers, press/media, analysts, and potential marketing partners
  • New media outreach and traditional PR for new stories, company launches, product launches, etc.
  • Take a consumer product from 80 or 90% to 100% readiness for launch
  • Understand and explain consumer behaviors to clients
  • Find and evaluate event participation opportunities (speaking, booths, panels, etc.) for clients
  • Attend local industry networking events

Our new office is really sweet and is in the Financial District. There are many restaurants, bars and “cool spots” in the neighborhood. We don’t have cubicles or time sheets here. Just work, play and PR!

If you’re interested, please send the following to jobs at stagetwo dot com:

  1. a resume (preferably a hard copy and a link to an online one)
  2. a short bio
  3. your salary requirements
  4. why you think this is a perfect fit for you
  5. which of our clients excites you the most, and why

Any emails without all 5 of the above will be ignored, and probably marked as spam. Feel free to let us know if you have any questions. Otherwise, we look forward to hearing from you. Ready to be our newest rock star?  We’re waiting…

PS – Our loyal readers will note that we recycled a lot of this content from the last time we posted – there’s a good reason for that.

Aug 16

Posted by TeamS2

Posted in Stage Two

Come and knock on our door – Stage Two has a new home!

It seems like only yesterday that the Stage Two team packed up our computers and moved into a new SOMA office complex. We loved working South of Market (we were literally right across the street from the ball park) and made a number of new friends during our time on Townsend Street.

But like all things, our time visiting HRD and Brickhouse for working lunches has come to an end. Stage Two has set up a more permanent shingle on Kearny and Sutter . . .

. . . right above Murphy’s Pub.

The view from Stage Two

It took some elbow grease, some heavy lifting and some IKEA furniture assembling, but we have pretty much settled in to our new digs. The office itself is amazing, with a full kitchen and exposed brick walls.

That's a wine fridge and a gas range in the back, friends.

We’re not saying that our office is better than your office, but we’re not not saying that, either.

We don't really believe in cubicles.

Jim's office is pretty great.

We're still trying to find a home for the Rock Band gear.

So if you are in the neighborhood and a friend of the company, come and knock on our door and see our new pad! We can’t wait to meet out neighbors, make new friends and do some serious tech marketing consulting and PR in our new home.

Jul 07

Posted by TeamS2

Posted in Apps, Clients, Marketing, Press, Products, Stage Two

Waze Helps Drivers Band Together To Fight Carmageddon

If you have ever lived in or even visited smoggy Los Angeles, you know how terrible the unpredictable 405 freeway can be.  The intersection of the 405 and the 10 has been called the worst traffic jam in North America – and with good reason. Driving there is awful. And as if this six lane parking lot couldn’t get any worse, they are actually shutting down the entire freaking freeway. For a whole weekend. Welcome to Carmageddon.

Never fear, though. Stage Two client Waze has a solution, and a website – Waze is a community of drivers banding together with a single purpose: eliminating traffic. The traffic and navigation application uses real time data from drivers on the road to help people fight, avoid and extinguish traffic. The company recently announced a partnership with ABC News in Los Angeles to help local drivers fight the impending Auto-pocalypse. That is the kind of innovation we can all applaud.

When the 405 shuts down later this month, traffic in Los Angeles will be a nightmare. With Waze, Angelinos can have a fighting chance of getting through it together.

Waze recently doubled the number of drivers using the app and has been written up in a number of media outlets, including the Wall Street Journal, and the New York Times. Other press picking up the Waze news include:

Media Bistro

Fast Company

Digital Journal





Jun 08

Posted by TeamS2

Posted in Products, Stage Two, UI/UX

Windows 8: Close, But No iOS

After reading this article from Daring Fireball we got the idea that Windows 8 is like that guy who is always modifying his old car. Sure, he has custom rims, tinted windows and monogrammed upholstery. But at the end of the day, he is still cruising around in a ’99 Celica.

While Windows 8 does offer some pretty nifty features- you can view two apps side by side, among other enhancements – the esthetically pleasing demeanor doesn’t equal flawless functionality. Quoting from the page:

I think it’s a fundamentally flawed idea for Microsoft to build their next-generation OS and interface on top of the existing Windows. The idea is that you get the new stuff right alongside Windows as we know it. Microsoft is obviously trying to learn from Apple, but they clearly don’t understand why the iPad runs iOS, and not Mac OS X.

So while Microsoft has built a visually appealing mobile operating system (and it is pretty – see the video below), they tacked this new UI on top of Windows. The result is a potentially muddled experience that aims to power tablets, laptops and desktop PCs. Others have wondered if this new OS is capable of powering both desktops and slates.

Microsoft needs to understand that a great touch OS is defined by restraint and streamlined elegance, while a desktop OS is defined by thoroughness and depth. It is interesting to see how the UI has progressed, but in failing to differentiate mobile from desktop user needs, Microsoft may have just put new spinners on an old Toyota.

Jun 01

Posted by TeamS2

Posted in Stage Two

Stage Two Welcomes Elizabeth Novotny, Amazing Summer Intern

Stage Two is pleased to welcome our new summer intern, Elizabeth Novotny.

Elizabeth is a full time communication major at Saint Mary’s College of California, and also serves as the President of the American Marketing Association Collegiate Chapter at her school. She will be assisting our PR and Marketing teams for the next few months, and we are looking forward to her clever wit and team spirit.

Originally from Colorado by way of LA, Elizabeth has a background in entertainment and media technology, previously interning at NBC Universal Television Publicity. In an effort to escape the entertainment industry and try different hiking trails she relocated to the Bay Area, which she believes is the perfect mix between her two former cities.

In her spare time Elizabeth enjoys hiking, reading, and attending theater, music and comedy shows. She can also be found exploring the Bay Area- frequently on a bike. Elizabeth considers herself to be a bit of a foodie and loves to try new food and restaurants. She is a social media enthusiast and you can follow her @enovotny.

May 27

Posted by TeamS2

Posted in Stage Two

Stage Two Visits Wine Country, Sings Bon Jovi

This week the Stage Two team embarked on a tour of the beautiful Russian River Valley for an off site team building experience for the ages.

The team got to bond, relax and detect subtle notes of oak and vanilla.

The weather was perfect – sunny and in the mid-70s – and good times were had by all.

Along the way we stopped at some amazing wineries, enjoyed a picnic lunch and sang some serious Bon Jovi tunes in the back of our limo.

Special thanks to our limo driver who returned the iPad Adam left in the back of the ride. You are a scholar and a gentleman.

May 11

Posted by TeamS2

Posted in Stage Two

Stage Two Moves To SOMA, New Offices

The Stage Two team recently moved into our new offices on Townsend Street, right across from the ball park in San Francisco.

We are still in the process of settling in and unpacking, but we managed to get the coffee machine working, so are calling the entire process a win. As you might expect, a company that works with consumer technology collects quite a few gadgets over the years. During the move we uncovered 2 XBOXes, 1 3D0, several tablets, laptops and netbooks and an ergonomic mouse. It was interesting to see how far technology has come in the last few years.

We really enjoyed working on Montgomery Street and will miss our friends and neighbors in Jackson Square (specifically the breakfast at Bocadillos and the everything at Naked Lunch). But we also look forward to exploring the SOMA district in the coming weeks, making new friends and finding new places to hang out.

Our phone number and email are still the same, and we still have our “open door” policy. If you are in the neighborhood, come by and say hi – we’d love to show you around Stage Two and our new neighborhood.

Apr 21

Posted by TeamS2

Posted in Events, Memes, Stage Two

The Top Ten Creepy Stalker Songs To Put In Your Creepy Stalker iOS Device

Yesterday the news broke that Apple iOS devices have been secretly tracking and storing their movements for over a year. Privacy advocates, tech pundits and even politicians got involved almost immediately. We thought we would get in on the media maelstrom and offer a slightly different take on these revelations.

Here, then, are our top ten creepy stalker songs to play on your creepy stalker iOS device.

10. Every Breath You Take – The Police

9. I Will Posses Your Heart – Death Cab For Cutie

8. #1 Crush – Garbage

7. I Love You . . . I’ll Kill You – Enigma

6. You Belong To Me – Carly Simon

5. My Best Friend’s Girl – The Cars

4. Protect Ya Neck – Wu-Tang Clan

3. I Will Follow – U2

2. Sunglasses at Night – Corey Hart

1. Never Gonna Give You Up – Rick Astley

Apr 01

Posted by TeamS2

Posted in Blogging, Clients, Gadgets, Marketing, Press, Products, Stage Two

Evoz Baby Monitoring Service Covered in TechCrunch

TechCrunch posted a great article on new Stage Two client Evoz today. Robin Wauters, an expecting father himself, got a live demo of the Evoz baby monitoring service from Avishai Shoham, the founder of the firm. Robin’s thoughts?

“The verdict? It’s freaking amazing.”

Quoting from TechCrunch:

Imagine if you had an iPhone or iPod touch to spare, and that you’d simply install it in a charger in your young child’s room like you would any baby monitor.

Now imagine that an always-on application installed on the device would let you call in from anywhere in the world to hear how your baby is sleeping (or exactly how hard he or she is crying, or if you’re lucky, laughing or playing). Imagine that you could also opt to receive ‘quiet’ alerts by SMS or email whenever your kid cries for longer than, say, 5 minutes, so you can give the babysitter a quick call to see what’s up after e.g. a meeting or dinner . . . Evoz lets you do all that, and more.

As both Stage Two founders are recent parents themselves, they know the value of a state of the art baby monitoring service. “I have wanted digital baby monitoring since I had my first kid,” said Jeremy Toeman. “RF baby monitors have been outdated since the 70’s. I’m already using this in my house with my newborn.”

We are proud to work with Avishai and the entire Evoz team.

Parents with children under 18 months old and 2 iOS devices are encouraged to sign up for the Beta here.

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