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Last Friday, Stage Two helped our client, BOKU reach out to its fellow industry professionals through some creative guerrilla marketing during the Virtual Goods Summit in San Francisco at the Westin Hotel. The conference was quite fitting for BOKU since it is focused on being a mobile online payment system designed to make it easy for people to “pay for digital goods and social experiences” across the Internet.
The issue that BOKU had was that it needed to draw some attention to its product even though it was a sponsor but didn’t have a booth on site. Stage Two was tasked with coming up with a quick solution that was easy to implement and could generate some positive publicity. After mulling through several options internally, including the possibility of holding a contest, conducting live interviews or utilizing Twitter, our team decided that the best way was to keep it a little simpler.
At the Virtual Goods Summit, each attendee was given a pin to wear and the ones that wore them the most creatively & were spotted by the BOKU team were awarded one of two prizes. Some received a working remote-controlled helicopter with the BOKU logo while others were given embroidered BOKU track jackets. The Stage Two team rolled into action by photographing and video recording the recipients playing with the “BOKU-copter” – which was also posted on the BOKU blog for additional promotion.