Archive for June, 2011

Jun 29

Posted by jsteele

Posted in Clients

Client News: MediaMall Brings the DVR to Online Video with the PlayLater Beta

Today, one of our clients, Media Mall Technologies, the creator of wireless streaming service PlayOn, announced the closed beta for PlayLater, the DVR for online video. PlayLater let’s you record and watch almost any video content available online, even when you’re offline.

PlayLater is great for people who travel, commuters, or anyone who’s not connected to the Internet all the time. It brings all the functionality of a standard DVR to online video—tell PlayLater what shows to record and PlayLater will record them so you can watch when it’s convenient for you.

They announced via their blog this morning, which you can read here. Press are already picking up on how game changing PlayLater is, we’ll keep the list going as more coverage comes in throughout the day.

And they’re on Techmeme too!

Jun 17

Posted by Jeremy

Posted in Stage Two

Stage Two Names Jim Schaff Managing Partner

I am pleased to announce that starting today Jim Schaff is the new Managing Partner of Stage Two. Jim will oversee all of the firm’s day-to-day operations and work output going forward as Adam and I transition into an advisory role with the company we founded almost five years ago. Jim is one of the most knowledgeable marketing executives I’ve had the pleasure to work with. I am proud to hand him the keys to the Stage Two kingdom.

It’s a very, very challenging thing to do, to be honest.  We’ve had an amazing run since the company was founded, and have had the opportunity to work with some of the most talented entrepreneurs and executives from around the world.  With Jim on board we’ve put some very cool companies and products on the map, including Boxee, Bug Labs, Pogoplug, Sphero,, TuneUp Media, Splashtop, and more.  We’ve also had the chance to work for amazing companies like (now part of CBS), Electronic Arts, VUDU (acquired by Wal-Mart), BOKU, Worldmate, and others.  I know it’s a rarity to have your cake and eat it too, but we’ve been doing it for almost five years now.  And that’s a lot of cake.

I’ve affectionately joked about Jim’s long history in marketing and technology. He was a key person to help launch the typewriter, and his crisis PR management for black and white TV when “full color” became all the rage is legendary. In reality Jim has over two decades of experience in marketing, advertising, consumer technology and managing marketing teams. He is a branding expert with deep knowledge of launching consumer technology products. On a more personal level, he is also an incredible human being. He loves hockey (go Sharks Habs), poker (although “Poker Jim” is not welcome at all tables), scuba diving and his dog. I’ve learned many things from Jim over the past few years, and have respect for him as a person and as a businessman.

As for Adam and me?  Yes we are leaving day-to-day roles, but let’s face it, even when your baby grows up, goes to college, then moves abroad, you still follow him on Twitter and do his laundry sometimes, right?  We will remain connected to the firm and several clients in a strategic advisory capacity, though we have every bit of confidence that things are being left in extremely capable hands.  Regarding what we’ll be spending our time on moving forward?  Well, the first rule of show business is, ” . . .”

Jun 14

Posted by Jeremy Toeman and Greg Franzese

Posted in Stage Two

Stage Two is Hiring a Business Development/Sales Representative

Stage Two, Inc. is an integrated communications agency obsessed with creating innovative marketing strategies and engaging PR campaigns for consumer technology companies. We have helped clients such as EA, SONOS, NETGEAR, Boxee, Clicker, VUDU, D-Link, PogoPlug, Waze, and Orbotix connect with tech press, traditional journalists, digital influencers and consumers.

Stage Two is currently seeking a full time Business Development/Sales Representative to join our fast growing San Francisco-based boutique firm.

The primary role of this position is to close new business by generating meetings with target accounts, developing leads into opportunities and establishing long-term relationships with prospective clients. Candidates will start in a lead generation role or a lead generation / sales role based on qualifications and level of experience.

Primary Responsibilities:

  • Lead generation/outbound calling and warm lead follow up.
  • Perform new business introductory calls and presentations to articulate S2 services, philosophies and methodologies.
  • Manage deals from prospecting to close
  • Meet or exceed monthly, quarterly and annual revenue targets.
  • Work closely with prospective clients to understand their business objectives and create the most appropriate solution to meet their needs.
  • Develop and maintain relationships with prospects and clients over the long term.
  • Attend tech / networking events around the bay area as a representative of Stage Two


  • 2-5 years proven B2B sales experience in a product or services environment.
  • Proven track record of opening new accounts.
  • Experience closing deals in the $25k-$100k range.
  • Proven track record of meeting/exceeding quotas and goals.
  • Experience selling services to marketing organizations within high-tech firms a plus.
  • Exceptional written and oral presentation skills
  • Ability to work independently on multiple tasks
  • Strong attention to detail
  • Experience negotiating legal contracts and/or agreements a plus

If you’re highly entrepreneurial, confident, passionate, eager to learn and have a proven track record of sales achievement, you might be just the person we’re looking for.

If you’re interested in this position, please email us some thoughts as to why you’d be a great addition to our rock star team (don’t do a cut/paste job, we’ll know) as well as your resume to for immediate consideration.

Jun 08

Posted by TeamS2

Posted in Products, Stage Two, UI/UX

Windows 8: Close, But No iOS

After reading this article from Daring Fireball we got the idea that Windows 8 is like that guy who is always modifying his old car. Sure, he has custom rims, tinted windows and monogrammed upholstery. But at the end of the day, he is still cruising around in a ’99 Celica.

While Windows 8 does offer some pretty nifty features- you can view two apps side by side, among other enhancements – the esthetically pleasing demeanor doesn’t equal flawless functionality. Quoting from the page:

I think it’s a fundamentally flawed idea for Microsoft to build their next-generation OS and interface on top of the existing Windows. The idea is that you get the new stuff right alongside Windows as we know it. Microsoft is obviously trying to learn from Apple, but they clearly don’t understand why the iPad runs iOS, and not Mac OS X.

So while Microsoft has built a visually appealing mobile operating system (and it is pretty – see the video below), they tacked this new UI on top of Windows. The result is a potentially muddled experience that aims to power tablets, laptops and desktop PCs. Others have wondered if this new OS is capable of powering both desktops and slates.

Microsoft needs to understand that a great touch OS is defined by restraint and streamlined elegance, while a desktop OS is defined by thoroughness and depth. It is interesting to see how the UI has progressed, but in failing to differentiate mobile from desktop user needs, Microsoft may have just put new spinners on an old Toyota.

Jun 01

Posted by TeamS2

Posted in Stage Two

Stage Two Welcomes Elizabeth Novotny, Amazing Summer Intern

Stage Two is pleased to welcome our new summer intern, Elizabeth Novotny.

Elizabeth is a full time communication major at Saint Mary’s College of California, and also serves as the President of the American Marketing Association Collegiate Chapter at her school. She will be assisting our PR and Marketing teams for the next few months, and we are looking forward to her clever wit and team spirit.

Originally from Colorado by way of LA, Elizabeth has a background in entertainment and media technology, previously interning at NBC Universal Television Publicity. In an effort to escape the entertainment industry and try different hiking trails she relocated to the Bay Area, which she believes is the perfect mix between her two former cities.

In her spare time Elizabeth enjoys hiking, reading, and attending theater, music and comedy shows. She can also be found exploring the Bay Area- frequently on a bike. Elizabeth considers herself to be a bit of a foodie and loves to try new food and restaurants. She is a social media enthusiast and you can follow her @enovotny.