Archive for the year 2011
Just over eight months ago, Satarii kicked off a successful campaign on IndieGoGo focused on building a new video tool concept that holds your mobile video camera or device, and captures your moves as it follows you in every direction. Today they introduced an updated industrial design, new name and opened reservations to the community. We’re pleased to introduce you to Swivl!
Before you dig into details, check out this video. It is so cool! We can’t wait to get one in the office:
We’re happy to welcome Swivl to the Stage Two family and honored to support them in their online debut. It’s always exciting to work with companies from their public debut through launch and we expect Swivl to be nothing short of a thrilling ride!
Swivl caught some publicity this morning, take a look and check back for more later today:
In the wee hours of Tuesday morning, Sphero opened up the official Pre-Orders to consumers, confirming they will begin shipping this December. Not only can you buy directly from GoSphero.com, you will be able to purchase through Amazon later this week too! While you’re visiting GoSphero.com, check out the shiny new digs with their completely overhauled site: new images, new videos, new look and all the latest games.
We’ve been lucky enough to work with Sphero since their very first debut at the 2011 Consumer Electronics Show, which in the agency world is a rare treat to work with a product from start to finish. Now we’re in the home stretch with the Sphero team preparing for the big launch before the end of the year.
We made a little bit of noise in the blogoSphero (couldn’t help myself!) read articles below:
Boulder County Business Report
The Next Web
Singers of the world unite! Today, our client, Red Karaoke, launched their awesome new mobile application for iPhone, iPad, and Android devices, further cementing them as the international, online, karaoke kings that they are. The app turns your device into a karaoke machine with a library of over 45,000 songs. Queued music and scrolling lyrics show you what’s next while the camera allows you to easily record and share your karaoke performances. It’s pretty sweet!
Last week, we had some special guests over to the (still) new office for a sneak preview of the app with Red Karaoke’s CEO and founder, Miguel A. Diez Ferreira.
Fact- The word “karaoke” or “empty orchestra” comes from the Japanese word for “empty” (kara) plus the first part of the word “orchestra.” But, hooked up to the stereo via HDMI or even mirrored via AppleTV, the Red Karaoke app makes it seem like the orchestra is anything but empty.
Most everyone took a turn at singing their favorite karaoke classics including “Hotel California”, “Piano Man,” and more… Of course, the whole gang chimed in on “Piano Man.” La-di-da-di-di-da…
So if you like karaoke, go try out Red Karaoke for yourself. You won’t regret it!
Today, our client Magisto launched their automatic video editing to the public. Magisto’s free, web-based video editing service that automatically turns any unedited video footage into short, fun movies to share with friends and family. They also announced a $5.5 million Series B round led by Li Ka-shing’s private investment arm, Horizons Ventures that also includes original investor Magma Venture Partners, so that’s awesome!
The announced the news on their blog and via the wire this morning. You can check it out here. A bunch of press have already picked up on the news, we’ll continue to update this list throughout the day.
- New Tee Vee
- PE Hub
They were also featured on Techmeme!
We are looking for a PR Account Manager with four to six years of media-relations experience to join our hip, fun team of tech marketing and PR professionals. The best candidate will be someone who knows both tech bloggers and tech lifestyle journalists who cover the consumer electronics and consumer web space. Bonus points if you know apps, mobile tech and smart TV. You will be managing accounts, liaising with clients, launching products, creating press strategies, and schmoozing with journalists. Sounds like fun? It is.
Stage Two is a small group of industry-insiders, wizened tech masters and pop-culture junkies who know how to maintain a proper work/life balance. Whether it’s ending the day early to catch the hottest blockbuster, or drinking scotch with a client at one of our many local watering holes, we play as hard as we work and do great things for all of our clients.
- Able to work within dynamic start-up environment
- Fast learner and self-starting with impeccable organizational skills
- Can manage and prioritize the needs of multiple client relationships simultaneously
- Extremely strong communications skills, especially written
- Good understanding of consumer technology (video, mobile, etc) with a genuine interest in new trends in tech, media, and culture
- Decent grasp of new media, including some contacts with bloggers and social network influencers
- Confident and articulate
- Brilliantly creative
- See above, and…
- Coordinating media lists and event logistics
- Monitoring client and industry press
- Conceive, develop, and implement influencer-marketing strategies for clients
- Build and nurture relationships with key bloggers, industry influencers, press/media, analysts, and potential marketing partners
- New media outreach and traditional PR for new stories, company launches, product launches, etc.
- Take a consumer product from 80 or 90% to 100% readiness for launch
- Understand and explain consumer behaviors to clients
- Find and evaluate event participation opportunities (speaking, booths, panels, etc.) for clients
- Attend local industry networking events
Our new office is really sweet and is in the Financial District. There are many restaurants, bars and “cool spots” in the neighborhood. We don’t have cubicles or time sheets here. Just work, play and PR!
If you’re interested, please send the following to jobs at stagetwo dot com:
- a resume (preferably a hard copy and a link to an online one)
- a short bio
- your salary requirements
- why you think this is a perfect fit for you
- which of our clients excites you the most, and why
Any emails without all 5 of the above will be ignored, and probably marked as spam. Feel free to let us know if you have any questions. Otherwise, we look forward to hearing from you. Ready to be our newest rock star? We’re waiting…
PS – Our loyal readers will note that we recycled a lot of this content from the last time we posted – there’s a good reason for that.
It seems like only yesterday that the Stage Two team packed up our computers and moved into a new SOMA office complex. We loved working South of Market (we were literally right across the street from the ball park) and made a number of new friends during our time on Townsend Street.
. . . right above Murphy’s Pub.
It took some elbow grease, some heavy lifting and some IKEA furniture assembling, but we have pretty much settled in to our new digs. The office itself is amazing, with a full kitchen and exposed brick walls.
We’re not saying that our office is better than your office, but we’re not not saying that, either.
So if you are in the neighborhood and a friend of the company, come and knock on our door and see our new pad! We can’t wait to meet out neighbors, make new friends and do some serious tech marketing consulting and PR in our new home.
Today, our client Evoz, is opening the public beta for their unlimited range baby monitor. With Evoz, parents can monitor their baby from anywhere they have a cell phone connection. If you’re too busy to listen in, Evoz will proactively send texts, emails or phone calls when your baby is crying because it understands the difference between a cry and background noise. Evoz also collects information that lets parents better understand the health and wellbeing of their children.
To join the beta, download the app to two iOS devices (one to be the monitor in the baby’s room and one to your phone to use as the receiver). As a beta participant, you’ll receive two weeks of the premium service free. To check it out, visit www.myevoz.com.
They announced the news on their blog this morning, which you can read here. Some members of the press have already picked up on the news, we’ll continue to update the list as more news comes in throughout the day.
If you have ever lived in or even visited smoggy Los Angeles, you know how terrible the unpredictable 405 freeway can be. The intersection of the 405 and the 10 has been called the worst traffic jam in North America – and with good reason. Driving there is awful. And as if this six lane parking lot couldn’t get any worse, they are actually shutting down the entire freaking freeway. For a whole weekend. Welcome to Carmageddon.
Never fear, though. Stage Two client Waze has a solution, and a website – beatcarmageddon.com Waze is a community of drivers banding together with a single purpose: eliminating traffic. The traffic and navigation application uses real time data from drivers on the road to help people fight, avoid and extinguish traffic. The company recently announced a partnership with ABC News in Los Angeles to help local drivers fight the impending Auto-pocalypse. That is the kind of innovation we can all applaud.
When the 405 shuts down later this month, traffic in Los Angeles will be a nightmare. With Waze, Angelinos can have a fighting chance of getting through it together.
Waze recently doubled the number of drivers using the app and has been written up in a number of media outlets, including the Wall Street Journal, and the New York Times. Other press picking up the Waze news include:
Today, one of our clients, Media Mall Technologies, the creator of wireless streaming service PlayOn, announced the closed beta for PlayLater, the DVR for online video. PlayLater let’s you record and watch almost any video content available online, even when you’re offline.
PlayLater is great for people who travel, commuters, or anyone who’s not connected to the Internet all the time. It brings all the functionality of a standard DVR to online video—tell PlayLater what shows to record and PlayLater will record them so you can watch when it’s convenient for you.
They announced via their blog this morning, which you can read here. Press are already picking up on how game changing PlayLater is, we’ll keep the list going as more coverage comes in throughout the day.
- Boy Genius Report
- Seattle Times
And they’re on Techmeme too!
I am pleased to announce that starting today Jim Schaff is the new Managing Partner of Stage Two. Jim will oversee all of the firm’s day-to-day operations and work output going forward as Adam and I transition into an advisory role with the company we founded almost five years ago. Jim is one of the most knowledgeable marketing executives I’ve had the pleasure to work with. I am proud to hand him the keys to the Stage Two kingdom.
It’s a very, very challenging thing to do, to be honest. We’ve had an amazing run since the company was founded, and have had the opportunity to work with some of the most talented entrepreneurs and executives from around the world. With Jim on board we’ve put some very cool companies and products on the map, including Boxee, Bug Labs, Pogoplug, Sphero, Face.com, TuneUp Media, Splashtop, and more. We’ve also had the chance to work for amazing companies like Clicker.com (now part of CBS), Electronic Arts, VUDU (acquired by Wal-Mart), BOKU, Worldmate, and others. I know it’s a rarity to have your cake and eat it too, but we’ve been doing it for almost five years now. And that’s a lot of cake.
I’ve affectionately joked about Jim’s long history in marketing and technology. He was a key person to help launch the typewriter, and his crisis PR management for black and white TV when “full color” became all the rage is legendary. In reality Jim has over two decades of experience in marketing, advertising, consumer technology and managing marketing teams. He is a branding expert with deep knowledge of launching consumer technology products. On a more personal level, he is also an incredible human being. He loves hockey (go Sharks Habs), poker (although “Poker Jim” is not welcome at all tables), scuba diving and his dog. I’ve learned many things from Jim over the past few years, and have respect for him as a person and as a businessman.
As for Adam and me? Yes we are leaving day-to-day roles, but let’s face it, even when your baby grows up, goes to college, then moves abroad, you still follow him on Twitter and do his laundry sometimes, right? We will remain connected to the firm and several clients in a strategic advisory capacity, though we have every bit of confidence that things are being left in extremely capable hands. Regarding what we’ll be spending our time on moving forward? Well, the first rule of show business is, ” . . .”