S2 Labs Launches NudgeMail!

While we don’t officially have a “20% policy,” we like to encourage the entrepreneurial and innovative spirits here at Stage Two.  We’ve toyed around with quite a few fun concepts in our “Labs,” and one of them passed all our sniff tests to the point where it’s ready for use.  Stage Two Labs is thrilled to announce the public beta launch of NudgeMail, the world’s first fully email-based reminder system.

NudgeMail is free, secure, safe and easy. There is nothing to download or install and you don’t even have to set up a username or password to get timely reminders right in your inbox. NudgeMail works across multiple devices to deliver a seamless organizational experience. If you can check email then you can use NudgeMail.

Give it a try by writing or forwarding an email you want to deal with later to nudge@nudgemail.com. Set the subject line to the date or time to be reminded and you’re in business. It really is that easy.

NudgeMail helps busy people manage their time and emails more effectively. For more about the origins of NudgeMail, check out the NudgeBlog.

While we are sure there will be kinks to work out as the service scales, we are especially proud of the product we launched. NudgeMail embodies the Stage Two approach to product experience. We believe in making sophisticated technologies very easy to use. Our focus for products development is weighted heavily toward usability and simplicity. We bring this mindset and expertise to our clients and to the services we develop internally.

We also believe strongly in transparency, which is why we want to share the 4 guiding fundamentals we laid out when building NudgeMail.

1. Must Be Fully Email-Based

Our digital lives are more cluttered than ever, and there’s simply no other universal tech/business tool beyond email.  The only reliable platform that is perfectly cross-device, cross-product, cross-browser, and cross-everything is Email.  We wanted this service to run on PCs, Macs, Desktops, Laptops, iPads, iPhones, Androids, Blackberries, and Netbooks. Nudgemail must be universal and provide value to people with multiple devices.

2. Must Have Nothing To Download

The single biggest barrier to user adoption is requiring new technology installations on their devices.  So we decided NudgeMail had to work with no plugins, apps, upgrades, reboots, loading screens, widgets or required downloads. Again, our focus on usability, interoperability and simplicity drove this decision. Although, we’ll probably build some downloadable upgrades in the future, but they will all be optional components.

3. Must Have No Registration

We wanted NudgeMail to be super-simple to start using. So we removed all the barriers between user and the service. NudgeMail has NO registration. No usernames or passwords to remember. No sign-in screens, no security questions. All you have to do is send an email.

4. Must Work in Plain Language

All commands have to be extremely intuitive so we designed NudgeMail to work with a variety of prompts and commands. Set a reminder for “onehour” or “tomorrow” and your email will arrive when you need it.  Other things that just work: “history” (shows your recent history), “march 3rd” (sets a reminder for the next March 3rd), “snooze” (snoozes an existing reminder), “commands” (shows you a list of all commands), “EOD” (sends a reminder at the end of the business day), “nextfriday” (sends a reminder the following friday from now), etc.  We’ve documented them all on the site, but it’s gotten pretty hard to stump us (we even know from typos!).

We hope you enjoy NudgeMail and look forward to building a strong, organized community of Nudgers in the coming weeks.