Feb 22

Posted by David

Posted in Clients

HUGE news for VUDU – Stage Two client acquired by Wal-Mart

Put bluntly VUDU’s streaming service is impressive – it’s one of those things that even makes us jaded veterans “wow” when we can watch a feature film in 1080p HDTV with 5.1 Dolby Surround Sound.  We like working with clients who have amazing technology – in fact, we generally insist on it.  When we started working with VUDU in June 2009, we learned (and then announced) that they were planning to embed their service inside HDTVs and Blu-ray players from major CE manufacturers like LG and Mitsubishi.  This, we thought, is smart.  This is the right way to move the company forward and bring VUDU in front of millions of people (quickly).

In January, we worked with VUDU to announce 5 new partnerships with major CE partners, including Samsung, SANYO, Sharp, Toshiba and VIZIO.  We also announced  VUDU Apps, a platform for delivery of other Internet services, from VUDU movies to Flickr photos to news from the NYT and beyond.  These new partnerships will put VUDU services onto 7 of the big nine TV manufacturers, and distribute VUDU on millions of devices in 2010.

It’s almost funny to think back about VUDU, since we’ve known them since their early days.  In 2007 we thought “these guys have great technology.”  In July 2009 we figured “these guys are smart, and they know how to distribute.”  In January 2010 we saw that VUDU not only knows how to make plans, they know how to execute as well.

Today we learned we weren’t the only ones impressed by the company, as  Wal-Mart announced that they’ve acquired VUDU – they will become a wholly owned subsidiary of  Wal-Mart Stores, Inc.  This is amazing news and a well-earned success by the amazing team at VUDU. In a word: congratulations!

Recently David Pogue wrote a review for the NYT of the VUDU service through an LG Blu-Ray player – he likes it. By partnering with Wal-Mark VUDU will become ever more available to consumers – we think they’ll like it too.

It’s been amazing to work with VUDU.  They’re smart, they work hard, and the product is fun to pitch.  Our phones haven’t stopped ringing and buzzing with calls, texts and emails all day, and it doesn’t look like that will change any time soon.

The bottom line is that this kind of success comes from having a great product – that’s really the key to their success.  Having the right team, being able to execute partnerships, attracting press and ultimately consumers… all those things are important, but none of them are possible without a great product.  Well done VUDU – you nailed it.

The press, as you might imagine, has been covering this news closely.  Techmeme has it at the top of the news right now (been there virtually all day). Some of the key press items we’ve tracked are below, and we’ll try to keep updating the list.

Congrats again to VUDU and Wal-Mart!

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