Channel Services

Stage Two is your Obi Wan Kenobi for all go-to-market activities. Whether you need a comprehensive channel launch plan or just a quick project, we have the expertise, knowledge and resources needed to drive channel success. We help innovative companies compliment their direct sales model with a channel distribution model and our clients benefit from a full range of sales and channel marketing services.

Channel Strategy Development

We help develop a comprehensive channel strategy and framework to prepare your product for success. We help manage and optimize channel sales at every stage of product life cycle.

Stage Two selects the most appropriate channels for your product line and collaborates with your Marketing Team to create the demand in the reseller channel. If you don’t have a marketing team, don’t worry; we can handle that, too.

Channel Sales & Relationships

We evaluate Distribution Partners and help you build relationships through systematic contact with key retailers. You know that guy who won’t take your calls? He’s calling us right now.

Strategic Partnering & Alliances

We evaluate and help create strategic partnerships and alliances that ensure your products are highly visible and properly positioned. Stage Two manages channel sales and marketing bundles or co-marketing programs with complimentary products and services to further increase your reach in the marketplace.

Channel Management, Marketing, Motivation, Training & Reporting

But wait! There’s more! Stage Two manages the witchcraft of forecasting to help determine product builds and budgeting for the channel. We’ll also help to create a timeline for ordering and shipping dates, as well as order processing procedures for the reseller channel. Moreover, we help you own the last three feet of retail to ensure your product messaging connects with customers through channel training, incentives and motivation of reseller sales folks.

We also have a number of templates we’ve used in the past to manage the sell-in and sell-through intricacies of the channel.