Archive for March, 2011

Mar 10

Posted by Jeremy Toeman and Greg Franzese

Posted in Stage Two

How Apple’s Focus on UX Created the Post-PC Paradigm

We recently blogged about how Apple’s commitment to amazing user experiences is ushering in a new Post-PC paradigm in computing.

Determining the best tech products was easy in the old PC era. The best devices were the ones with the best hardware. A 5 megapixel camera was better than a 2 megapixel camera. Specs settled all debates. End of discussion.

But in this new, post-PC world, usability dictates which device “wins.” ZDNet picked up on this theme in a post that claims “user experience is everything, hardware not so much.” Quoting from their article:

Apple has proven time and again that the user experience is the primary thing on any product that will get millions of mainstream consumers to purchase and enjoy using the gadget . . . The user experience is everything, from the way a device handles users’ common tasks to how pleasant that experience is perceived by the device owner.

The best device is no longer the one with the biggest chip inside. The best device – in this post-PC world – is the one that users enjoy interacting with the most. And with that definition of success, Apple products (including the iPad 2) will continue to outsell their competitors.

Engadget smartly highlights how specs are diminished in the new post-PC era of usability.

In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device. What that means is that while Motorola and Verizon will spend millions of dollars advertising the Xoom’s 4G upgrade options, CPU speed, and high-resolution cameras, Apple need only delight consumers and tell them that specs and and speed are the domain of a dinosaur called the PC.

Apple’s iPad defined the tablet space just as the iPhone changed the very nature of the telephone. But it wasn’t the hardware that made Apple the second largest publicly traded company on the planet. Their dedication to usability and creating simple, stable products that people love to use drove their growth.

Mar 10

Posted by Jeremy Toeman and Greg Franzese

Posted in Blogging, Marketing, Social Media

Is a Tweet Worth More Than A Facebook Like?

Social Media Today has an interesting post up that looks at the monetary value of a Tweet vs. a Facebook like.

It is interesting to see these social media studies assign monetary value to online actions. It is clear that brand awareness and brand loyalty are bolstered through social interactions online.

For more information, the Social Action Value Study can be found here: http://www.chompon.com/chompon_social_action_value.pdf

Mar 09

Posted by Jeremy Toeman and Greg Franzese

Posted in Gadgets, Marketing, Products, Stage Two

Apple Could Ship 29 Million Tablets in 2011 Says Wall Street Analyst

AppleInsider has a jaw-dropping post up this morning that looks at Apple, the iPad2, and how the tablet bubble could burst.

J.P. Morgan analyst Mark Moskowitz predicts that Apple’s tablet business could grow 100% this year, with the Cupertino firm shipping close to 30 million iPads in 2011. What that means is that the rest of the market may not find buyers for their products. Quoting from the article:

“In our view, the technical and form factor improvements of the iPad 2 stand to make it tougher for the first generation of competitive offerings to play catch-up, meaning actual shipments could fall well short of plan,” Moskowitz wrote.

Using discounted build plan estimates to project tablet shipments for the year, the analyst claims that tablet makers will build approximately 65.1 million tablets in 2011. When compared against J.P. Morgan’s estimates of 47.9 million tablets sold this year, companies could find themselves with as much as 51 percent oversupply in a worst case scenario.

This analysis is in keeping with other Wall Street thinking, that sees iPad 2 controlling much of the tablet market in the coming year. Dan Frommer concurs, and sees the iPad controlling 60% of the market for years to come. Yes, Android and Windows tablets are coming, but the question is, will anyone buy them?

Mar 02

Posted by Jeremy Toeman and Greg Franzese

Posted in Events, Gadgets, Products, Stage Two

Apple Announces iPad 2

White iPad 2

Apple's iPad 2

Engadget had a great live blog from Apple’s media event this morning, where Steve Jobs and others introduced the iPad 2. As expected, the iPad 2 has a slimmer form factor and more processing power than the original tablet from Apple. It also has front and rear facing cameras and a gyroscope. The iPad 2, which comes in both white and black, will ship March 11th along with iOS 4.3, the latest version of Apple’s mobile operating system. Other features touted during today’s announcement include a 10 hour battery life and updated Garage Band and iMovie Apps.

Jobs took this opportunity to highlight Apple’s first mover advantage in the tablet space. He remarked, “many have said this is the most successful consumer product ever launched. Over 90% market share . . . our competitors were flummoxed.” In fact, the iPad has sold more units than every other tablet PC ever sold.

But jobs went further to differentiate Apple from other consumer electronics manufacturers. First, he defined the iPod, the iPhone and the iPad as post-PC devices. He then stressed Apple’s commitment to delivering technology to the arts and humanities.

“It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC, more intuitive (emphasis added).

Apple has dominated the tablet space in past year. As we blogged earlier, other companies need to innovate – rather than imitate – if they want to compete with the iPad 2.

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