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Mar 10

Posted by Jeremy Toeman and Greg Franzese

Posted in Stage Two

How Apple’s Focus on UX Created the Post-PC Paradigm

We recently blogged about how Apple’s commitment to amazing user experiences is ushering in a new Post-PC paradigm in computing.

Determining the best tech products was easy in the old PC era. The best devices were the ones with the best hardware. A 5 megapixel camera was better than a 2 megapixel camera. Specs settled all debates. End of discussion.

But in this new, post-PC world, usability dictates which device “wins.” ZDNet picked up on this theme in a post that claims “user experience is everything, hardware not so much.” Quoting from their article:

Apple has proven time and again that the user experience is the primary thing on any product that will get millions of mainstream consumers to purchase and enjoy using the gadget . . . The user experience is everything, from the way a device handles users’ common tasks to how pleasant that experience is perceived by the device owner.

The best device is no longer the one with the biggest chip inside. The best device – in this post-PC world – is the one that users enjoy interacting with the most. And with that definition of success, Apple products (including the iPad 2) will continue to outsell their competitors.

Engadget smartly highlights how specs are diminished in the new post-PC era of usability.

In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device. What that means is that while Motorola and Verizon will spend millions of dollars advertising the Xoom’s 4G upgrade options, CPU speed, and high-resolution cameras, Apple need only delight consumers and tell them that specs and and speed are the domain of a dinosaur called the PC.

Apple’s iPad defined the tablet space just as the iPhone changed the very nature of the telephone. But it wasn’t the hardware that made Apple the second largest publicly traded company on the planet. Their dedication to usability and creating simple, stable products that people love to use drove their growth.

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